Fellini Museum
2023
PRICK reimagines Fellini’s dreamlike universe through immersive installations, visual storytelling and digital-driven experiences, transforming the museum into a contemporary, shareable cultural platform.”
Pryma
2016
PRYMA collaborated with Olivier Zahm on a creative project that redefined headphones as a luxury lifestyle object. Blending fashion, design, and cultural storytelling, the initiative positioned PRYMA at the intersection of high-end aesthetics and technology, elevating a functional product into a statement of style and identity.
Photograper: Olivier Zahm
Agency: Rockmedia
Reda 1865
2015
Reda 1865 partnered with Magnum Photos on a creative project that brought together heritage craftsmanship and contemporary visual storytelling. Through the lens of Magnum photographers, the initiative explored the connection between fabric, people, and place, translating Reda’s values of quality, sustainability, and authenticity into a powerful editorial narrative
Photograper: Magnum
Agency: Sartoria
House of Molteni
2014
House of Molteni is a digital project developed for Molteni Group to showcase its universe of brands through a curated, editorial-driven experience. Blending design, architecture, and storytelling, the platform translates the heritage and innovation of Molteni&C into a contemporary digital environment, reinforcing its positioning in the global high-end design landscape.
Photograper: Olivier Zahm
Agency: Internal
Vivienne Westwood - Juergen Teller
2011
In 2011, YOOX partnered with Vivienne Westwood on a pioneering digital project that blended fashion, sustainability, and e-commerce. The initiative featured exclusive products made from upcycled materials, reinforcing a new narrative around conscious luxury and showcasing how digital platforms could drive both creativity and responsible consumption.
Yoox Vivienne Westwood
2011
Wingsha collaborated with THECORNER.COM on a fashion film project that combined cinematic storytelling with digital retail. The initiative translated brand identity into a visual narrative, creating an immersive experience that bridged content and commerce, and anticipated the growing role of video in driving engagement and online conversion.
Photograper: Jurgen Teller
Agency: Internal
Lost Paradise - Thecorner.com
2010
In 2008, YOOX collaborated with Duran Duran on an innovative digital project that merged music, fashion, and e-commerce. The initiative featured exclusive designs and creative content, including a special reinterpretation of “Skin Trade” by Arctic Monkeys, available exclusively on yoox.com. The project translated the band’s iconic aesthetic into a curated online experience, anticipating the convergence of entertainment, culture, and digital retail.
Photograper: Wingsha
Agency: Internal
Yoox Duran Duran
2008
Wingsha collaborated with THECORNER.COM on a fashion film project that combined cinematic storytelling with digital retail. The initiative translated brand identity into a visual narrative, creating an immersive experience that bridged content and commerce, and anticipated the growing role of video in driving engagement and online conversion.
Photograper: Internal
Agency: Internal
Massimiliano.benedetti@gmail.com
"To see the world, things dangerous to come to, to see behind walls, draw closer, to find each other, and to feel. That is the purpose of life." W. Mitty
