Massimiliano Benedetti is a digital entrepreneur and strategic advisor specializing in fashion, luxury, and e-commerce.

With over 20 years of experience, he has contributed to the growth of leading international platforms and supported companies in scaling, repositioning, and navigating complex strategic transitions.

He combines strategi9c vision with hands-on execution, advising founders, investors, and management teams on growth, omnichannel development, and value creation.

Alongside his advisory work, he develops and leads selected creative projects, exploring new concepts at the intersection of brand, lifestyle, and contemporary culture.